When you think about best web experiences, you probably don’t think of pizza companies first. Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands.
It’s well known that Domino’s had both an image and a sales problem in the middle of the 00’s. The company’s stock price hit an all-time low in 2008, going for around $3.00 a share compared to today’s price of $211.
Around that time, Domino’s went through a complete overhaul of its ingredients, recipes, and menu. While they made vast improvements in product quality, what they did in terms of technology and e-commerce innovation was groundbreaking. With so many of today's enterprises talking about digital transformation, what Domino’s has done over the last decade during outgoing CEO J. Patrick Doyle’s tenure is a case study on how digital transformation leads to business value.
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I sat down with Kelly Garcia, Domino’s SVP of eCommerce Development and Emerging Technologies, at CES earlier this month to discuss the company’s technological transformation. Here are a few takeaways from our conversation.
